Clearwater has advised 15below, a specialist software developer in passenger communications for the travel industry, on its significant investment from private equity investor, LDC.
Founded in 2000, 15below is a market leader in hyper-personalised, automated passenger communications for the travel industry. Its proprietary software platform enables its customers, mostly airlines, to keep passengers informed at every stage of their journey with minimal human intervention. This includes operational updates on travel itineraries, booking confirmations and boarding passes, pre-departure communications, as well as real-time updates on schedule changes and unplanned disruptions.
The company supports more than 60 airlines, rail operators, travel agencies, and travel management companies worldwide, including British Airways, Cathay Pacific, Etihad Airways, and TUI, as well as being the strategic partner to global airline software system providers, Amadeus and Navitaire. Its automated technology is used to communicate with one billion travellers a year and has many benefits for airlines and their customers, with the removal of human error in passenger communications, as just one example. As a result, travel companies that work with 15below improve passenger experience whilst delivering cost savings and increasing customer loyalty.
Headquartered in Brighton, UK, 15below is led by Co-Founder and CEO, Nicholas Key with more than 90 employees across its international network in the UK, Australia, India, Germany, and Turkey. The business has grown rapidly in recent years as travel companies continue to invest and enhance the service they provide to customers.
With LDC’s backing, Nick and his management team at 15below will embark on their five-year growth strategy, which will include investments and further development in proprietary technology to support existing and new clients.
