Clearwater has advised Nordic Beauty Company, a cosmetics and personal care retailer, on its sale to Dutch Dayes Group, a key player in the retail sector.
Founded in 2008, Nordic Beauty Company has quickly grown into a leading supplier of makeup and personal care for the fast-growing mass beauty segment in the northern region. With exclusive rights over popular brands, Nordic Beauty Company is a preferred partner for beauty operators seeking to enter the Nordic market.
Dayes Group is a large retail company backed by private equity Parcom, specialising in developing and distributing products and brands for supermarkets, discount stores, and department stores across most of Europe. Dayes Group’s focus areas include beauty, personal care, pet care, health, and home maintenance categories.
This transaction enables Dayes Group to access the Nordic market and expand its presence in the fast-growing beauty category. It also allows Nordic Beauty Company to leverage a broader range of categories within Dayes Group. The management team of Nordic Beauty Company will continue in the current positions within the new partnership and retain a significant share.